Welcome, I'm Nick 👋

I've been crafting impactful UX designs since 2013

My specialty in the recent years is complex systems

My Work

My Work

A curated look at my UX design projects

Various

A curated look at my UX design projects

Brief overviews of selected projects, featuring goals, challenges, and key design outcomes.

UXDesignB2BB2C
Explore Projects
Protecting Wordpress websites from harmful traffic

CHEQ ClickCease

Protecting Wordpress websites from harmful traffic

Designing new analytics and management tool for better insights on website traffic, and informed decision making.

0 to 1 DesignWebMobile
Case Study
Introducing faster and simpler working methods

Telefire

Introducing faster and simpler working methods

Assisting in deployment and service of fire-safety systems, while providing real-time monitoring and control.

0 to 1 DesignB2BBack OfficeMobileFire-safety
Case Study
Streamlining medical personnel workflow

Nahariya & Poria hospitals

Streamlining medical personnel workflow

Optimizing processes to enhance efficiency, better support of medical practices, and improve patient care.

Full RedesignDesktopMedical
Case Study

Designing an efficient product requires careful planning and engineering. Besides the visual aesthetics, product & UX design is about figuring out how your product should function and the logic behind it.

Discovery & Strategy

Researching to uncover the needs, goals and pain points of your users. Reviewing competitor products, and gather any additional data that might be helpful in our efforts. Research increases the chances of product adoption, which directly contributes to the success of your business. Aligning the data with product requirements and business goals. Defining the right strategy and roadmap.

Definition & Design

Using gathered data and insights as a solid foundation for a high-level design, including use cases, user flows, information architecture and business logic of the product. Now it's time for functional logic and detailed design, which includes design concept, mock-ups and states, design system, interactive prototype and specs for the development team.

Review & Testing

Have a ready design, working product or a prototype? Reviewing and testing it with real or potential users may uncover usability issues, general UX gaps that might be overlooked, and opportunities that might lift your product to a next level.

My Key Strengths

01

12+ Years of experience in B2C and B2B industries

02

0 to 1 design, full redesigns, feature design and UX reviews

03

Design and management experience both as contractor and employee

04

Proactive and collaborative, active listener, problem solver

05

I value feedback, have curious mindset, and always learning

06

Launched products in collaboration with stakeholders and cross teams

Clients & Peers Say

“I've worked with Nick on multiple projects, and his design skills are top-notch. He has a real eye for creating smooth and intuitive user experiences and is always open to feedback and team collaboration. Nick has made a significant positive impact on our work with his outstanding design skills, creative ideas and commitment to the overall project vision and goals.”
Rana Khoury, Senior Product Manager
“As the UX writer, I worked alongside Nick on many projects. He has a GREAT head on his shoulders. By the time I had thought about some way to make things better, Nick already had the same idea; he built quality into his designs. I'd be happy to work with Nick in the future; really an asset, and we'll miss him.”
Aryeh Sonnenberg, Senior technical writer / UX writer
“Nick is extremely talented, creative, hard worker, details-oriented and out-of-the-box thinker :) When faced with a new challenge, he was very quick to dominate it and come up with smart solutions to all of the product needs.”
Tal Kanetti, Product Manager
“I worked with Nick non-stop for 3 years on various digital products. Nick is sharp at identifying user needs and business objectives and builds a precise design process.”
Miryam Kaspi, Delivery Manager
“We worked on several online services at AIG with Nick. He is creative at providing solutions to complex issues, highly responsive and is very pleasant to work with.”
Shay Algoaz, VP Head of Digital Service
“I had excellent experience working with Nick on building my business portal from scratch. He considered every small detail, gave me useful tips and finished the job on time.”
Zeev Hitro, Business Owner at Vega Corporate Real Estate