Product Definition & UX Design

7 years of experience in successful remote and on-site work with startups, established companies and design agencies.

discovery & strategy

Conducting user and domain research, analyzing requirements and business goals to define the right strategy for your product

Definition & Interaction Design

Designing functionality, user flows and detailed screens with specs to define valuable product that meets business and user expectations

Evaluation & Optimization

Creating user experience and usability review, listing problems and possible solutions that will boost your product quality and value

Egged TikTak

public transportation on demand

TikTak is a new ridesharing service that runs in Haifa and soon in Jerusalem. It is now available via the Egged mobile app. The operation of the service is done in collaboration with Moovit. The emphasis of the service is on low waiting times, flexible routes and low pricing.

Mobile service and back office definition & UX design


Free israeli music

Shiri is a free Israeli music streaming app with no ads. It was initiated by Israeli musicians and was created with support of National Library of Israel and Ministry of Culture and Sport. The app reached 1st place in top free apps and was widely covered by local media.

Role: Mobile app UX architecture

Telefire Mobile app brochure
Stealth Mode...

Telefire Mobile

fire detection and suppression

Telefire is a leading Israeli company in fire detection and suppression domain, providing all-round solutions since 1979. Telefire mobile apps assist in deployment and service of systems, provide remote / on-site monitoring and control, real-time alerts and notifications, system status in facilities.

B2C + B2B mobile apps and management system UX



Kassi enhances the benefits of medical cannabis consumption. It offers humidity & temperature monitoring of the storage units, built-in grinder and dosage tracker. Kassi’s mobile app provides the ability to monitor the hub, log usage data, and identify the best practices for effective consumption.

Mobile app definition & UX design

A word from clients

shay algoaz

ex-Head of Digital Service, AIG

We worked with Nick on UX for several online services at AIG. Nick is creative at providing solutions to complex issues, highly responsive, meets timetables and is very pleasant to work with. I highly recommend working with Nick.

Miryam caspi

COO, Globalbit

I'm working with Nick non-stop for 2.5 years on various digital products. Nick is sharp at understanding users needs and business objectives, builds a precise design process that greatly contributes to product quality and management. Warmly recommend!

zeev hitro

Owner & CEO, ZH Real Estate

I had excellent experience working with Nick on building my business portal from scratch. He considered every small detail, gave me useful tips and finished the job on time. Highly recommended professional!

Hi, I'm Nick − Product & UX Architect.
Interested in working together? Let's talk!
2018 © Nick Vasiliev