CHEQ ClickCease | 2022
Protecting Wordpress websites from harmful traffic
Designing new analytics and management tool for better insights on website traffic, and informed decision making.
Nick Vasiliev | UX Design for Salant ID Studio
Overview
Bot Zapping
Bot Zapping protects WordPress websites from invalid traffic. It identifies and prevents bad bots from accessing websites. With cleaner traffic the website performance improves, and online operations like advertising are focused on genuine human customers only.
ClickCease
ClickCease platform (now Cheq Essentials) is a leading software solution for detecting and preventing impression and click fraud. It safeguards Google Ads and Microsoft Ads by using advanced detection algorithms to identify fraud and automatically block fraudulent IPs.
Goals & Challenges
0 to 1 Design
Integrate the tool within ecosystem
Ensure smooth onboarding and setup
Bot Zapping works with ClickCease plugin which users have to download and install on WordPress, and then come back to Bot Zapping and finish the setup. We had to think about how to remove as much friction as possible in the onboarding flow. In addition, we had to design the Bot Zapping tool from scratch and integrate it into existing ClickCease platform visually, functionally, navigation-wise, and gently offer it to new users.
The Solution
Along with the new tool design, we needed to create a more consolidated platform's information architecture and navigation, which required a radical change. After a few exploratory sessions, followed by feedback and iterations , the new concept was formed.
Introducing Bot Zapping within existing platform
Following the subscription process users are provided with clear setup instructions
Once the Wordpress plugin is activated, users are requested to add their domains
After the domains are added, the system starts fetching data immediately
Once the data fetching is complete, the dashboard comes to life
The mobile view utilizes real estate with effective form adaptation
