Although it doesn't always seem so, research saves time, money and nerves, even on short-term time frame
Iterations are very important in design process. Simplicity takes time to achieve. Always test to make the right changes at the right time
The consumption cycle can move between channels. The overall experience is a combination of those interactionsMore at nngroup.com
Design with compassion for human vulnerabilities and needs. Your product should be about what's best for people
User-centered design should be integrated in the core of your business on all levels, coming from the top and down the chain
People can't really think outside the box while sitting in the box (office). Get out to the field to get insights and inspiration
I'm interested in traveling and trekking, cultural events, music, tech, science, psychology, side projects, sports, photography. I believe in common sense, mutual respect and open mindedness. I live in Haifa by the seaside, and loving it. I'm always exploring new exciting things, but prefer quality over quantity. I almost never get bored. I try not to spend much time on social networks.