I'm Nick – Product & UX Architect

I joined the industry about 8 years ago, and went independent 5 years ago. I had the pleasure to work on variety of B2B and B2C apps and systems for web, iOS, Android and Windows. My clients are startups, established companies and design agencies.

My Vision

Research is Vital

Although it doesn't always seem so, research saves time, money and nerves, even on short-term time frame

Iterations & Testing

Iterations are very important in design process. Simplicity takes time to achieve. Always test to make the right changes at the right time


The consumption cycle can move between channels. The overall experience is a combination of those interactions

More at nngroup.com

Tech Ethics

Design with compassion for human vulnerabilities and needs. Your product should be about what's best for people

More at humanetech.com


User-centered design should be integrated in the core of your business on all levels, coming from the top and down the chain

get outside

People can't really think outside the box while sitting in the box (office). Get out to the field to get insights and inspiration

A bit more about myself

I'm interested in traveling and trekking, cultural events, music, tech, science, psychology, side projects, sports, photography. I believe in common sense, mutual respect and open mindedness. I live in Haifa by the seaside, and loving it. I'm always exploring new exciting things, but prefer quality over quantity. I almost never get bored. I try not to spend much time on social networks.